Lagos, 17 December 2018: Greenlight Planet, a global leader in solar home energy products, has successfully delivered clean energy access to more than two million individuals in Nigeria. On a mission to power the lives of the underserved, Greenlight Planet began distributing Sun KingTM products in the country in 2011. The company has focused on rapid innovation in its product offerings and distribution strategy ever since.
Speaking on Greenlight Planet’s journey in Nigeria so far, Mr. Dhaval Radia, Global Business Leader, Sun KingTM EasyBuyTM says “Over the last 7 years, we have sold more than 500,000 life-changing Sun KingTM solar solutions in Nigeria through strategic distribution partnerships and our own pay-as-you-go distribution channel. Customers have been quick to recognize that an investment in a Sun KingTM product more than pays for itself over time, with several customers experiencing dramatic improvements in household savings, increased productivity for their small businesses and additional study–time for their children. The quality and reliability of Sun KingTM solar home systems has helped us build a loyal customer base over time. While we are humbled by the warm acceptance of our products so far, for us this is just the beginning to reaching the 101 million individuals still living without basic access to electricity in Nigeria. To ensure that our products are made affordable to even the most cash-constrained households, we launched our pay-as-you-go distribution channel in early 2017.”
Sun KingTM products enabled with EasyBuyTM (pay-as-you-go technology) now allow potential users with limited access to financing to pay for their Sun KingTM product in small instalments over time. With twenty-four flagship Sun KingTM stores across twenty-three active states, and a large network of nearly 1,200 local sales agents (“Sun KingTM Energy Officers”), the Sun KingTM EasyBuyTM door-to-door sales channel is accelerating Greenlight Planet’s growth in Nigeria while also boosting employment opportunities within local communities.
“Our vision is to establish a world-class distribution and energy financing eco-system for the vast off-grid populations of rural Nigeria. With our rigorous efforts and continued innovation, our goal is to power 30 million lives by 2030 in Nigeria. As a company, we envision a world where access to clean, affordable energy allows every individual to truly achieve their human potential”, adds Mr. Radia.
To celebrate the festive season, the company’s country-wide Christmas campaign is currently live in nine cities across seven states of Nigeria and will run until December 24th, 2018.
About Greenlight Planet:
Greenlight Planet has sold nearly 10 million Sun KingTM solar home energy products to off-grid households globally. Greenlight Planet reaches remote, off-grid customers through a unique business model involving a vast network of micro-entrepreneurs, more than 300 global strategic distribution partners, and its proprietary EasyBuyTM (“pay-as-you-go”) instalment payment technology that makes safe, high-quality solar energy products affordable for all. Greenlight Planet has installed solar systems in 65+ countries and serves over 42 million consumers. Website: https://www.greenlightplanet.com
Media contacts:
Cassandra Barua
cassandra.barua@greenlightplanet.com