Division / Function: Marketing and Communications
Location of the Job: Abuja, Nigeria
Reports to: Head, Marketing and Communications

About Us

Husk Power Systems (“Husk”) is an award-winning clean energy company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The company’s AI-powered rural energy platform provides 24/7 renewable power to rural households, commercial customers, institutions, and small factories. It also delivers a range of other products and services, including e-commerce and credit financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is to supercharge economic growth and social well-being in rural communities that are unserved and underserved.

Husk Values

Safety; Honesty and Integrity; Mutual Respect; Frugal Innovation; Quality and Reliability; Excellence as an Attitude; We > I; Fail Fast and Learn Faster.

Husk is an equal opportunity employer and is committed to diversity and inclusion and welcomes all applicants regardless of age, disability, gender, marital status, pregnancy and maternity, race, or religion. Husk is committed to improving gender balance within its teams in India and globally. Female candidates are therefore highly encouraged to apply even if not all requirements are met.

Benefits

Husk offers flexible working conditions with employee benefits that are in line with global best practices. These include clear career growth planning, transparent annual review processes that are gender inclusive, maternity, and paternity leave, gender-inclusive workplace conditions, family health insurance, and frequent training to assist the employees to grow in and to the next roles. Husk does not believe in micromanagement and encourages its employees to have a healthy work-life balance, hence giving them the freedom to manage their workload to be compatible with their life.

Role Summary

Husk is seeking a customer-focused marketing professional with a minimum of 7 years of experience in marketing from an FMCG or Telecoms industry. The Ideal manager must be eager to explore the potential of rural customers in Nigeria. As a Marketing Manager at Husk Power Systems, you will lead data-driven marketing initiatives to drive growth across our business lines—microgrids, energy-efficient appliances, and agri-businesses.

This role demands a strategic thinker with a flair for storytelling, exceptional communication skills, and a passion for rural customer acquisition. You will create and execute high-impact Goto-Market (GTM) strategies, design creative campaigns, leverage marketing analytics to optimize performance, and motivate the team to achieve ambitious targets.

Key Responsibilities

General:

• Develop GTM strategies to drive customer growth and enhance retention, particularly
  during the off-season period.
• Devise effective traditional and digital marketing plan and engagement processes for
  rural customer base.
• Organize brand promotion and awareness in our communities of operation to meet the
  aspirations of rural customers.
• Hire a team of marketing associates and help field sales team acquire customers for Husk
  microgrids, energy-efficient appliances, and Agric-initiatives.
• Leverage market/community visits, customer data, and surveys to create relevant
  insights that can be used to define strategic and targeted marketing activities.
• Communicate with senior management about marketing initiatives and project metrics.
• Monitor and evaluate marketing programs, report on campaign performance, and measure results against established goals, including ROI and KPIs.
• Drive customer-centric and corporate branding strategies to enhance Husk Power’s
  market presence and brand equity.

GTM Strategy and Marketing & Brand Campaigns Management:

• Manage the execution of marketing plans and programs, both short and medium range, to
  support sales and revenue objectives.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions
  within budgetary constraints.
• Develop and execute multi-channel campaigns to boost brand awareness, promote
  offerings, and engage customers.
• Engage with creative agencies to produce stellar and effective campaign collaterals.

Team and Stakeholder Management:

• Drive overall GTM strategy across entire product and services portfolio that Husk offers
  to customers in all states of operation.
• Recruit and lead a stellar team of marketing personnel to drive our goal of rapid customer
  acquisition and ensure retention.
• Ensure relevant teams are seamlessly plugged in the marketing activities to ensure
  business goals and objectives are achieved.
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.
• Prepare marketing reports by collecting, analysing, and summarizing campaign and sales data.

Analytics Insights:

• Analyse historical data from campaigns and available research reports to build and improve marketing campaigns regularly.
• Use data to inform decision-making for strategy development and adjustments as necessary
• Track platform engagement and effectiveness through appropriate analytical tools.

Customer Satisfaction:

• Conduct quarterly community engagement meetings and town halls to understand the customer’s pulse.
• Ensure that customer satisfaction matrix is deployed at multiple tiers.

Budget Management:

• Prepare and manage the GTM budget to ensure optimal allocation of resources while achieving ROI and campaign objectives.
• Monitor and control expenditures, ensuring alignment with approved budgets and identifying cost-saving opportunities without compromising quality.
• Test faster and lower cost options for acquiring, engaging, and retaining consumers.

Required Skills & Attributes

Education:

• Bachelor’s Degree with at least a Second-Class Upper.
• MBA or higher degree/certification with a focus in Marketing is an added advantage

Relevant Experience:

• A minimum of 7 years of experience in consumer marketing, with a strong preference for candidates with exposure to the retail or fast-moving consumer goods (FMCG) and telecoms industry. Experience within rural and peri-urban areas of Nigeria, and/or other countries in sub-Saharan Africa is an advantage.
• 3 years consecutive minimum experience working with a multinational company or a company with global focus or leadership.
• Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
• Good understanding of consumer insights and primary research concepts/tactics such as home use testing, focus groups, surveys, attitudinal, ethnographic, and concept testing.
• Ability to work effectively under pressure and meet tight deadlines while functioning independently.
• A proactive self-starter with strong self-motivation, capable of delivering high-quality results with minimal supervision.
• Strong in storytelling and excellent communication skills
• Analytically inclined with the ability to use numbers to determine ROI and effectiveness of marketing campaigns
• Passion for rural development; experience in rural and peri-urban markets a plus

Location and Travel

• Full-time on-site role, based in Abuja, Nigeria
• Will be required to travel to other regions where Husk has its operations across Nigeria

Salary: Highly competitive and negotiable based on experience and fit.

Women candidates are encouraged to apply.

To apply candidates can send a resume and a one page Cover Letter detailing how their experience fits the role and their interest in Husk.

These can be sent to careers_ng@huskpowersystems.com with a copy to bizdev_ng@huskpowersystems.com.

DISCLAIMER:

This description indicates the general nature and level of the qualifications and duties required of employees in this job classification, as well as the essential functions a person must be able to perform to do this job. It is not designed to be a comprehensive inventory of all duties and qualifications required of employees assigned to this job.

Husk Power Systems and its subsidiaries are equal-opportunity employers and make employment decisions on the basis of merit and business need. We hire without consideration of race, colour, religion, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.