Division/Function: Hybrid Mini Grid (HMG)
Reporting To: AVP – Minigrid Business

About Husk

Husk Power Systems (“Husk”) is an award-winning climate-resilient company serving rural India and Sub-Saharan Africa. In 2023, it was named “World’s Best Challenger Brand” in the energy industry and is a 3-time Global Cleantech 100 company. The CEO has been recognized by TIME magazine as one of the 100 climate leaders in the world. The company’s AI-powered platform provides 24/7 clean, renewable power to rural households, commercial customers, institutions and small factories. It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain. Husk’s mission is “Powering Rural Prosperity”, driving economic growth and social wellbeing in rural communities while also nurturing the planet by deploying low-carbon technology.

Benefits:

Husk offers flexible working conditions with employee benefits that align with global best practices. These include clear career growth planning, transparent performance review and reward processes that are gender neutral, maternity and paternity leave, gender-inclusive workplace conditions with special attention given to the safety and security of our women employees, 18-day annual paid leave, family health insurance. Husk does not believe in micromanagement and encourages its employees to have a healthy work-life balance, giving them the freedom to manage their workload to be compatible with their life.

Position objective:

We are seeking a dynamic and experienced Product Marketing Manager to drive Husk’s Product. This role requires a versatile individual with 8-10 years of hands-on experience in cross-functional product and marketing roles, along with the ability to lead and mentor a team.

Key Responsibilities Include:

• Conduct thorough market research to understand customer needs, market trends, and competitive landscape.
• Analyze data to identify key insights and opportunities for product positioning and differentiation Ultimately owning fine-tuning of product-market fit
• Develop clear and compelling product positioning and messaging that resonates with target audiences.
• Create and maintain buyer personas from customer segmentation to guide marketing efforts.
• Develop and execute go-to-market plans for new product launches and feature releases.
• Coordinate cross-functional teams, including product management, sales, and customer support, to ensure successful product/campaign/feature launches.
• Act as customer voice for digital product and app features, translating customer insights and business requirements into clear feature briefs and prioritization inputs for product teams.
• Drive end-to-end delivery and adoption of app features in partnership with Product, Tech, and Design, including launch readiness, in-app communication, and performance tracking against defined business metrics.
• Create high-quality marketing content, including product brochures, presentations, case studies, and white papers.
• Plan and execute marketing campaigns across various channels, including, social media, and digital advertising.
• Develop sales tools and training materials to support the sales team in effectively communicating product value.
• Conduct training sessions and provide ongoing support to the sales team
• Define and track clear success metrics across product, digital, and marketing initiatives to evaluate impact on adoption, revenue, retention, and customer experience.
• Own management reporting and insights, translating data into clear narratives and recommendations for senior leadership decision-making.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree is a plus.
• Proven track record of successfully managing and optimizing marketing campaigns, A/B testing with a focus on driving business results. Experience in the energy sector is an added advantage.
• Experience and Knowledge of developing and managing a digital products
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Creative thinker, with ability to work effectively in a cross-functional team environment.
• Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, PowerBI, Tableau, etc.).
• Excellent communication, leadership, and interpersonal skills.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and deliver results under tight deadlines with minimum intervention.
• Prior experience in a leadership or managerial role, demonstrating the ability to inspire and motivate a team.
• Willingness to travel as per requirement.
• Enthusiasm in strategic contribution and collaboration on other related marketing initiatives within the company to drive overall business growth and success.

Location – This role is based in Abuja

Compensation:
As per the market standards.

Husk is an equal opportunity employer committed to diversity and inclusion and welcomes all applicants regardless of age, disability, gender, marital status, pregnancy, race, or religion. Husk is committed to improving gender balance within its teams worldwide. Female candidates are, therefore, highly encouraged to apply even if all requirements are not met.

DISCLAIMER: This is an exhaustive list of all principal accountabilities, dimensions of the job, and person specifications. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, change in personnel, workload, technological developments, or organization developments).